Britain's Best Cafe competition goes rock & roll


The latest in a series of agency-led marketing and PR initiatives for SIG Roofing's search for Britain's Best Cafe saw Wolverhampton city centre transformed into a party venue.

A carefully orchestrated flash mob of performers and SIG Roofing branch staff from Birmingham, Dudley and Telford produced a quartet of waiters and waitresses singing and dancing to the classic hit "We Built This City (on Rock & Roll)".