Publications case studies

IRRV – Insight Magazine

BRIEF: To produce a regular series of magazines with specialist content of interest to Revenues, Benefit and Valuation communities of Local Government, in a readable, visually attractive style.

RESPONSE: Tregartha Dinnie re-visited all aspects of the previous production, including specification, layout, format, typography and illustrative style.

The agency also suggested editorial innovations and affirmed its own journalistic capabilities to write special features and conduct interviews with key individuals.

The new suite of magazines has a more assertive, colourful style with a consistent approach across all titles.

Mercedes Benz – Newsletter

BRIEF: Contract design work for external PR agency to follow house style and rapidly deliver high quality publication.

RESPONSE: Supporting the external agency's editorial team, our designers dropped into the existing workflow and produced detailed design and layouts from supplied manuscripts.

The layouts went through a number of iterations to final pre-press artwork which was delivered to print as required within the tight schedule.

Huntsman Advanced Materials - Tooling Focus

BRIEF: To produce a quarterly industry briefing for Huntsman Tooling products.

RESPONSE: Tregartha Dinnie has handled PR for Huntsman Advanced Materials for many years covering the Adhesives and Tooling ranges. 'Tooling Focus' is a quarterly digest of the key product stories aimed at designers, engineers and manufacturing technologists. The scope is broad, giving insight into technologies from many sectors.

Gateway Qualifications – Literature

BRIEF: Create a template and various iterations for a wide range of service offers, with room for further development.

RESPONSE: Tregartha Dinnie produced a full suite of literature for the sales team including sector brochures, a 40 page Qualifications catalogue and a 60 page Apprenticeships directory.

Edgbaston High School for Girls - Friday Headlines Newsletter

BRIEF: To create an easily updated parent e-newsletter for an Independent Girl's School.



RESPONSE: Edgbaston High School for Girls, produces a large amount of news each week, most of which is destined for the website. The School site was built with a content management system which was maintained by the client.

We developed a system which emailed a digest of news items in email format to the parents of pupils. This was assembled by the client from a simple check box selection and sent out each Friday evening.

IRRV – Benefit Magazine

BRIEF: To produce a regular series of magazines with specialist content of interest to Revenues, Benefit and Valuation communities of Local Government, in a readable, visually attractive style.

RESPONSE: Tregartha Dinnie re-visited all aspects of the previous production, including specification, layout, format, typography and illustrative style.

The agency also suggested editorial innovations and affirmed its own journalistic capabilities to write special features and conduct interviews with key individuals.

The new suite of magazines has a more assertive, colourful style with a consistent approach across all titles.

Ontime Automotive - Owntime Newsletter Design

BRIEF: Newsletter re-design.

RESPONSE: Ontime Automotive is a leading automotive logistics provider, offering a complementary range of services to the automotive industry in the UK and Continental Europe. Following a review of the company's marketing communications programme, Tregartha Dinnie produced a new design for the employee quarterly newsletter.

In line with the strategy to modernise the newsletter, the Tregartha Dinnie team designed the format with a seasonal, coloured theme which sets the tone and delivers consistency in style to each quarterly issue.

Consistency is also reflected in the written content of the newsletter, which has regular sections for news and case histories for each division, financial reports, human resources features and a cover piece from the Managing Director. When writing up the cover piece, Tregartha Dinnie ensures that the tone reflects the season of the newsletter in question.

Image-led stories and Robert Opie type caricatures of senior spokespeople give the newsletter a contemporary look and feel.