Digital case studies
Araldite® – Consumer Website Redesign
BRIEF: Araldite® is a household name in adhesives and its technology still unrivalled for a range of applications in and around the home. It has a strong reputation amongst hobbyists and DIY enthusiasts.
RESPONSE: The site was developed in a multi language format with dynamic switching of content based on browser language detection with user selection of language as an option.
As well as news and information, it features an online 'glue selector' which allows users to find the best product for their application.
Core to the site is 'Araldite Inspires' – a social media space where users can ask questions of the resident adhesives experts and swap hints and tips for DIY, hobby and craft projects. The social space integrates with the Araldite Facebook and Twitter pages as well as allowing the content and comment to be integrated with Facebook with 'like' and sharing functionality built in.
Araldite® – Industrial Adhesives Website Design
BRIEF: To create an online technical reference site for Huntsman Advanced Materials industrial adhesives.
RESPONSE: The site was developed in six European languages, in Chinese, Japanese and Korean. A version was also developed for the North American market. The site structure allows users to search for product technical data by industry and market or by technology. The site's advanced search facility and a built-in product selector app delivers detailed information for every application need.
tesa® – Decorator App
BRIEF: To create a stand-alone product selector app for the professional decorator.
RESPONSE: The app, available through the Apple app store and Google Play store provides the professional decorator with full technical information, product selector and application guide in a handy standalone app.
Recent enhancements include a stockist finder which uses the phone's geolocation capabilities to locate the nearest trade counter stockist.
Hasbro – Digital Buyers Guide Website
BRIEF: To create an online version of the Hasbro Toy trade previews catalogue.
RESPONSE: The original catalogue, produced for the toy fair, was always out of date even before the printed version was delivered. Hasbro UK briefed us to create an online version. The benefits of an online version were obvious - it is always up to date. The challenge was then to produce a printed version which looked as good as a traditional version, but on demand, from the latest content.
Print from html pages is normally vastly different from the screen display, and we developed a series of php plug-ins to take the site data and render it to a pdf file in the correct fonts, with a clean template and sharp images.
The system takes data from the site dynamically and generates a pdf on demand for the user to download.
The overall site was built using a responsive bootstrap template with corporate fonts embedded in the live text.
Aimed at the Toy Trade, the site has gained a wide acceptance and has been featured in the Hasbro Global news pages.
3663 – Whites Brand Website
BRIEF: To design a website following the creation of a brand identity.
RESPONSE: Following the brand development work we carried out for 3663, to create a premium brand for food service distribution, we created a number of online concepts to complete the suite of materials we were producing.
As with all our online concepts, we produced dummy look and feel pages on a test server, for comment and approval.
Inside the Games - International Sports News website
BRIEF: Inside the Games required a new brand and a content managed website that would enable access from around the globe.
RESPONSE: The functionality and accessibility of the site was paramount to its success. With some exclusive news stories hitting the press before the major players could catch the scent, and sometimes attracting up to 19,000 unique visits a day, it was vital that the site was stable and accessible.
Tregartha Dinnie created the brand identity, corporate collateral and created a dynamic, functional and most importantly maintainable website. With around 10 new stories appearing daily, it was essential that the process be simple and quick.
In addition the business wished to expand their already large readership and target members with up to date news from the site. Tregartha Dinnie created a complex automated email alert, targeted to user groups, that could still be managed by inside the games staff.
Sending out to a membership group of 10,000 twice a day, the importance of instant news was personified on the announcement of Rio's winning bid for 2016 Olympics. The e-alert hit the inbox's of members before any other news organisation.
The King’s Arms Hotel, Bicester – Website
BRIEF: Design and build a website for this recently refurbished and rebranded (by the agency) Hotel/Restaurant.
RESPONSE: The Kings Arms hotel in Bicester is a refurbished Georgian Hotel overlooking the Market Square. Tregartha Dinnie were asked to produce the branding for the new business.
Tregartha Dinnie commissioned a complete package of original photography covering all aspects of the hotel and interiors and working with the Executive Chef to create visually appealing menu shots for the web and literature. The website was built on a responsive platform with a high visual content and was integrated into the hotel’s online booking system.
Huntsman – Website SEO project and content review
BRIEF: To generate search engine optimised (SEO) content for the Huntsman Advanced Materials website.
RESPONSE: The agency carried out a detailed SEO audit of their existing pages and produced a checklist of structural, contextual and canonical issues to be addressed.
As part of the work, we created a site plan and worked with the product specialists to harmonise the content into an efficient site structure.
The content was then re-authored by our team to optimise it for natural search on the major search engines.
As a final part of the project we loaded the content directly into the Oracle based content management system.
MKSP – Website
BRIEF: The Milton Keynes Service Partnership was a public/private service partnership providing administration services to education, welfare, transport, infrastructure departments in Milton Keynes Council and other authorities.
RESPONSE: Following a number of Brand development workshops run by Tregartha Dinnie, an approach was developed.
The MKSP website was developed to showcase the services that the business delivers, with eye catching imagery from the MK image bank. The style reflects the forward looking and innovative ethos that is part of the city’s DNA.
An interactive web portal was developed to deliver targeted services and support to MKSP subscribers – including training, events, documentation and FAQs.
tesacohesion – Website
BRIEF: To create an online microsite to support the tesacohesion service.
RESPONSE: tesacohesion is a product and service offering developed by Tregartha Dinnie for tesa and it has been adopted globally.
To extend this activity in the UK, we developed an e-toolbox application for both web and mobile devices to support the sales team and their customers.
The application delivers product information with a multi-variable product selector, a support ticket system and SOP (standard operating procedure) generator.
Designed for use on a laptop or desktop machine, it also has a mobile device version for iPhone, android and iPad.
Ross & Roberts – Website re-skin
BRIEF: To update an existing website to the new Ross & Roberts identity.
RESPONSE: Ross & Roberts is a Bailiff business for whom we had recently carried out an identity review and created a suite of advertising and promotional items. It was natural, therefore, to update the web site to the new look and feel.
The site was built around a custom content management system, by the original developers. We downloaded the whole site and recreated it on a test server at the agency. We then rebuilt the template graphics within the existing framework and optimised them for rapid deployment.
The site was then re-uploaded and made live.
ICM website redesign
BRIEF: To produce a single web portal environment for a professional institute.
RESPONSE: The Institute of Credit Management is a Professional Institute for Credit Managers. Membership is determined by examination and assessment and therefore is closely controlled. The site features a number of core functions to support the membership, but also to provide information and support to the public. The site also provides a portal into the Membership administration database, bookshop and events booking system.
We developed a common log-in system so users only need enter their details once, yet provides a secure service to prevent unauthorised access to member areas. In addition to an events calendar and diary, a members user forum, Twitter and Facebook feeds, job board, directory, document management and delivery system, the site is driven by a fully featured content management system giving the client full control over the site and its content.
mandmdirect.com – Website and Email Marketing Redesign
BRIEF: To restyle the MandM Direct website to reflect the new brand guidelines.
RESPONSE: MandmDirect is a leading catalogue and web retailer of branded sportswear and leisure clothing. Following the root and branch review of their brand guidelines, we produced a design system for the website.
Built around a square design module, the content panels become mini ad panels which can be combined either manually or by an auto population of the page. The lead panel can be scaled from the sub panels and the whole combination varied depending on the user browsing history. The page grid was carefully calculated to pixel accuracy to create a flexible and reliable page layout across a number of screen resolutions. A number of colour schemes were developed for the different phases of the sales cycle, from initial launch through to sale and clearance.
Following this work, the same strategy and treatment was applied to the daily email mailers, using multi-variant testing to define an optimum approach.
Bong – Online Spa Competition
BRIEF: Promotional fulfilment using web application.
RESPONSE: Bong is the leading supplier of branded and generic envelopes in the UK. Having largely worked through distribution, they sought a direct channel to market to promote a new range of specialist envelopes, based on the heavy duty synthetic material Tyvek.
An end user promotion aimed at the office stationery buyer was developed with a free prize draw and this formed the basis of an email marketing campaign and conventional postal campaign. Respondents then came to the website we developed where they entered their details and a short questionnaire in order to enter the draw and receive their free gift.
The website itself generated the email campaign with full stats and analytics. The responses were made available via a query form or csv download for analysis and fulfilment.
Edgbaston High School for Girls – Online newsletter
BRIEF: To create an easily updated parent e-newsletter for an Independent Girl's School.
RESPONSE: Edgbaston High School for Girls produces a large amount of news each week, most of which is destined for the website. The School site was built with a content management system which was maintained by the client.
We developed a system which emailed a digest of news items in email format to the parents of pupils. This was assembled by the client from a simple check box selection and sent out each Friday evening.
BRIEF: To create a website for the launch of Gratnells Stage
RESPONSE: Gratnells are a major manufacturer of storage systems and furniture for schools and colleges. As part of their product range, they have introduced a modular stage system for schools and public spaces. We created the branding and commissioned a photographic shoot to build a library of images and video footage.
McLaren's – Christmas Pudding Website
BRIEF: To create a simple 'pop-up' website for McLaren's Christmas Puddings.
RESPONSE: An opportunity arose to market these magnificent Christmas Puddings in a series of Christmas markets in London.
The puddings had been featured on Kirstie Allsop's Christmas programme on Channel 4, so a rapid turnaround on the site was needed to capitalise on this exposure.
The site was up and running in less than a week, taking orders for the puddings.
Dukes Bailiffs – Design of New Website
BRIEF: Dukes Limited is a bailiff business with a long history of service to business and local authorities. They needed a site which established their credentials as an effective collection and enforcement business, but reflected their ethical approach to individuals who are in debt and difficulty, by offering advice on their position and links to organisations who can support them.
RESPONSE: Tregartha Dinnie designed a website that also linked directly into the client manager where clients can administer their accounts. Future development includes an electronic 'e-warrant', which subject to legal consideration will speed the serving of warrants for distraint and forfeit.
X-ibit – Event Management Software
BRIEF: Due to the success of the Tregartha Dinnie events team, the number of events increased and consequently the workload in events administration. Rather than simply expand the size of the events department, it was decided that we would create a web based application to manage the workflow.
RESPONSE: The x-ibit system was rolled out in two phases. Phase 1 enabled exhibitors to log on to the web site and view upcoming events, make online bookings and fill out all the forms for electrics, furniture as well as fill out their exhibitor badges, contractor passes, headerboard requirements and catalogue entries. Operating on a management by exception principle, the system allowed the team to concentrate on client services whilst the exhibitors self manage their requirements.
Phase 2 of the response was the addition of a delegate booking module. This enabled delegates to book places at a conference, meeting or exhibition with the facility to select and pre book parallel sessions and seminars. Management reports were available from the system both on screen and in csv file format for off line processing.
Gratnells– Laser cutting Website
BRIEF: To create a mini site for Gratnells' laser cutting service
RESPONSE: Gratnells are a major manufacturer of storage systems and furniture for the education and healthcare market. As part of their investment programme, they have purchased an automated precision laser tube cutting machine. The rapid turnaround and setup that the system delivers means that both short and long run jobs can be handled with ease. In order to capitalise on the spare production capacity, they are able to offer CAD driven precision cutting and forming of tubular and box metal sections to manufacturers and designers at very competitive rates. The web site was commissioned to generate and handle enquiries.
Milton Keynes Procurement Services – Website
BRIEF: To create a landing page and microsite for the MKSP's procurement service.
RESPONSE: The task was to quickly deliver a microsite within the Milton Keynes Service Partnership website to handle enquiries generated from promotional activity.
The site was optimised for natural search using the key words for the service. It consisted of a landing page, several information pages and a contact form.
Controlaccount Plc – Website
BRIEF: Controlaccount plc offer a credit management and debt recovery service. They required a new website and new corporate look and feel.
RESPONSE: The site was built with a Joomla content management system, allowing the client direct access and control over the content. We created a new identity and strap line, with a new colour palette for the site pages.
Built using a Bootstrap enabled responsive page template, the site offers functionality from the desktop computer to a mobile device. Built into the site was a credit calculator and direct links into the Controlaccount client system.
Inform – Website Redesign
BRIEF: To create a B2B site for telecomms specialist Inform Communications.
RESPONSE: Inform Communications is a specialist provider of automated telephone call handling systems. We produced a website in less than four weeks to support advertising activity and an upcoming event.
The site has a full featured content management system and allows the client to add and edit content. The site also features a video player and an on screen 'screenshow' sales presentation.
Core24 - Website Redesign
RESPONSE: Core24 is a Mac and PC IT support business. We developed a site for their business which features a support desk, email marketing tool and full content management for the site. We used our skills in css and graphics to create an iPhone style quick contact form for the front page.
Rowe & Co - specialist recruitment website
BRIEF: Rowe & Co needed a modern refresh of their current branding to coincide with the opening of a new office in Sydney, Australia.
RESPONSE: Tregartha Dinnie created the logo and supporting style and implemented it across letterheads, business cards and sales collateral. The current website, which was functionally sound, also inherited the treatment. Working around the existing code and database connectivity, the agency modernised the look and feel of the site as well as emphasising the global nature of the business to raise the stature and profile.
In addition Rowe & Co were unhappy with their existing e-newsletter functionality and the costs incurred for this service. The agency created a new e-newsletter template, implemented a more simple and cost effective solution and built in analytic tools for 'read confirmation' and 'click through' analysis.
CogendaWorks – B2B Website Redesign
BRIEF: CogendaWorks is a specialist software application suite, developed for the debt recovery industry. Debt recovery requires good software support to track the progress of outstanding debts with customer follow up and contact in order to reach a rapid conclusion without the need for legal process and enforcement.
As such CogendaWorks is a leading, feature-rich application with a multitude of consumer and user friendly communication channels from standard letters, through telephone, SMS and online web portal.
For the majority of debt cases, standard recovery procedures are enough and the outstanding amounts paid, but for the significant percentage that remain unpaid, CogendaWorks passes the data through to its integrated legal recovery module with no need for further data entry.
RESPONSE: In addition to the website for CogendaWorks, Tregartha Dinnie created the name, the identity and the supporting brand elements including multimedia 'testdrive' demo CDs.
Edgbaston High School for Girls – Website
BRIEF: To create a content managed web site for Edgbaston High School for Girls.
RESPONSE: As part of the review of the visual identity of the school, which included an update to the logotype and the heraldic badge, we also created a fresh new design for the web site.
We supported the content of the site with a library of images, photographed specifically by our team on site over a number of days through the spring and summer term.
Designed to be maintained by the school communications team, the site featured password protected areas for staff and parents.