Events case studies
South Staffordshire College
BRIEF: South Staffordshire College was facing ‘overload’ with a programme of events surrounding the launch of a redeveloped campus.
RESPONSE: At very short notice Tregartha Dinnie stepped in to orchestrate;
- Staff evening
- Student tours
- Public Christmas event with Christmas Fayre
- VIP formal launch
This included all aspects of organisation from invitations and registration to staffing, choreographing show rounds, creating a launch video and managing live entertainment.
BRIEF: The Civil Enforcement Association wanted to present a major conference / exhibition to usher in new MOJ regulations, with major sector speakers and a Government Minister.
RESPONSE: Tregartha Dinnie handled site visits and negotiations, staging, A/V and production for the conference. The agency also conceived and marketed the sponsorship and exhibition programme for the event, supported by PR from in-house resources, together with the delegate marketing push.
All enquiries and bookings were handled online by Tregartha Dinnie, supplemented by a front-line commando sales team personally dealing with sponsorship sales. The result was a sell out event at the Central Hall in Westminster with both delegate places and sponsorship/exhibition options exceeding targets to the extent that extra space was negotiated at the venue.
More than 350 delegates from 150 local authorities attended.
IRRV – Event management for professional institute
BRIEF: To organise and execute a calendar of exhibitions and conferences successfully and, most importantly, within budget.
RESPONSE: Tregartha Dinnie assigned a dedicated management team to execute a series of events for both public and private sector organisations and individuals.
The agency’s role encompassed every aspect of event planning and organisation; from sourcing and surveying venues and locations to advertising, exhibition sales and sponsorship. In addition, the agency produced relevant printed literature, directional signage and sponsorship materials.
Far from stopping there, the agency staffed the exhibition and provided logistics support for exhibitors and third party suppliers. In tandem with theming, designing and marketing the event, the agency provided a full management package.
Gateway – Qualifications Staff Event
BRIEF: To create a useful and enjoyable first staff event.
RESPONSE: Tregartha Dinnie managed the project for Gateway Qualifications from concept through to completion.
This included: Creation of dedicated website to manage staff registrations. Dressing of the room. Onsite registration and helpdesk. Venue search along with pre and on the day venue management. Staff team building sessions. Branded items, including cup cakes, delegate bag and gift.
IRRV – Performance awards night organisation
BRIEF: The Institute of Revenues, Rating and Valuation required a largely in-house event to become a major part of the Local Authority events calendar.
RESPONSE: Tregartha Dinnie created a launch event for potential sponsors at a London hotel, managing the invitation, the running order, producing the powerpoint presentation and leading the presentation team. Following up interested parties the agency secured four category sponsors and an overall sponsor to a value of £80,000.
Over successive years Tregartha Dinnie successfully traded the event up, with nine category sponsors, overall sponsor plus charity prize draw sponsor and table competition sponsor to a total income of £135,000.
The agency devised, managed, produced and staffed the entire programme, which consisted of a 1000 guest black-tie dinner, guest speaker, corporate entertainment and awards ceremony.
The agency was responsible for event theming, design, marketing communications and all aspects of production, including technical rehearsals, speaker briefings and venue negotiations.
Financial Times – Event Organisation
BRIEF: To plan and manage a diverse events programme.
RESPONSE: The Financial Times’ extensive programme of client events was successfully managed by the team at Tregartha Dinnie. From events such as the 'Corporate Solutions' launch held in the prestigious Southwark Bridge offices to client hospitality at the Geneva Motor Show and the Goodwood Festival Of Speed, the agency’s attention to detail ensured high attendance and customer satisfaction every time.
We handled all aspects of the programme from equipment, logistics, guest lists and invitations to hands on management of the events themselves.
Tregartha Dinnie also devised an organisational approach which provided structure and form to the programme, offering straightforward check lists to ensure proper planning, preparation and logistics for a successful event.
Civica – Event organisation
BRIEF: To organise a conference and exhibition, including both delegate and exhibitor bookings and the sale of sponsorships.
RESPONSE: Tregartha Dinnie initiated the event marketing via the use of both html and hard copy mailings. Utilising its purpose built ‘X-ibit’ site, the agency handled online delegate bookings producing weekly reports for the client, as well as taking and confirming exhibition stand bookings. Various major sponsorships of the event were sold, including overall sponsor. Working with the client and the various sponsors, the agency brokered deals to ensure maximum value and benefit to both parties.
Tregartha Dinnie’s in-house design studio produced print items such as the conference handbook and programme, all in-line with the event identity that was created in-house and used on all marketing collateral, print items and conference stage set. Regular direct contact with the venue and up-date meetings with the client ensured the continued progression of all major elements of the event, culminating in a successful conference and exhibition at which the event team were on-site for the duration.
Equita – Event Sponsorship Activity
BRIEF: To create a themed, memorable and fun-packed business networking programme running throughout a two-day event and culminating in a presentation dinner.
RESPONSE: From identifying the opportunity and writing the business proposition to engagement with the client and delivering the end product this event was an original Tregartha Dinnie concept.
Elements included: Full visibility across the partner event (IRRV). Race - car simulator competition running throughout the programme. Event dressing, team race wear and appearance of the ‘The Stig’. Presentation dinner with entertainment and winners podium.
tesa – Staff Event Theming
BRIEF: The Agency was asked to produce a concept, content and presentation materials for this staff trip - a combined reward for outstanding performance and a briefing meeting for the following sales push.
RESPONSE: Logo development. Presentation materials. Venue dressing. Source and brand of quality event souvenir.
RICS – Event Organisation
BRIEF: Tregartha Dinnie was approached by RICS to establish the Property Management Awards and to help run the programme.
RESPONSE: In just six weeks, the agency gained £65,000 of sponsorship for the inaugural event with overall sponsors and six category sponsors, later proposing and securing sponsorship for a Writers’ Award which guaranteed media involvement and coverage. The agency also ran the PR side of the event’s promotion.
Event sponsors were confirmed from the very top level of the market place, including such companies as; LAND SECURITIES, SLOUGH ESTATES, DTZ, COLLIERS CRE and ARLINGTON SECURITIES. Tregartha Dinnie ran the sponsorship programme and the event for two years, after which it was handed over to the RICS internal events team.
Financial Times – Logistics
BRIEF: To create a method for the successful management of a diverse events programme. To bring order, planning and financial controls to the FT event programme and provide embedded ‘training’ for non-specialist staff with effective reporting procedures.
RESPONSE: Without a dedicated events management team, overall responsibility for the Financial Times' events programme fell to individual managers within its sales and marketing group. In addition, many of the sales team attending events, manning exhibition stands etc were relatively inexperienced in the disciplines involved.
Tregartha Dinnie therefore devised an organisational approach which provided structure and form to the programme, offering straightforward check lists to ensure proper planning, preparation and logistics for a successful event. These protocols have been adopted by the Financial Times both for UK and overseas events, resulting in a much more cost-effective programme.
Bacou-Dalloz – Hearing protection products roadshow
BRIEF: Bacou-Dalloz approached Tregartha Dinnie to organise a five consecutive day ‘roadshow’ in and around the UK to promote hearing conservation and protection in association with their range of hearing protection products.
The aim of these roadshows was to promote the importance of hearing protection to industry professionals and end-users of the Howard Leight/Bilsom range of products, successfully promote product range and secure new business leads.
RESPONSE: The proposal was to host a series of events that would reach a relatively small but highly important user group. Tregartha Dinnie’s in-house design team created an invitation to the event in line with Bacou-Dalloz corporate branding. The invitation had a tear off section that attendees simply had to post back to Tregartha Dinnie to confirm attendance.
Tregartha Dinnie sent out confirmation letters to attendees and further information, including maps and directions to their chosen venue and an itinerary. Tregartha Dinnie drafted and issued press releases to national and local press prior to the event, and an HTML mailer was produced in-house and emailed to people that requested further information. This was also sent to databases provided to Tregartha Dinnie by Bacou-Dalloz.